NextGen Persuasion

Race Fans for Change

As President Obama and John McCain barreled down the stretch of the 2008 campaign, auto racing fans joined together to educate their peers about issues affecting America's middle class. NextGen Persuasion got behind the wheel of the nationwide effort.

From trackside conversations and direct mail to online advertising and major media hits, we rallied hundreds of thousands of race fans around a demand for change. The result: a nation better informed about Obama's
strength on issues like job creation, tax cuts, gun rights, and the military.