Tom Perriello vs. Robert Hurt: perhaps the most-watched Congressional race of 2010. Tom caught everyone by surprise in 2008; in 2010, the opposition was well-prepared. Every vote would count.
NextGen provided online advertising and strategy expertise. The result was the most sophisticated online advertising program in congressional history. From video ads on Hulu to blog banners to sponsored searches, NextGen delivered millions of microtargeted impressions to persuasion voters and low-turnout Democrats.
NextGen also produced an entertaining viral video, now up for a Pollie Award, that neatly summarized the case against Tom’s opponent just before Election Day.
While the campaign came up just short, it far surpassed expectations in a Republican wave. We continue to look for big things from Tom Perriello -- a beacon of integrity and conviction -- in the years ahead.