Global spending on advertising will grow by 4.5% in 2011. This will be led by online advertising which will increase by 16%. (The Economist online - Jan 4, 2011)
By The Economist online
Global spending on advertising will grow by 4.5% in 2011, double the rate of the previous year, according to ZenithOptimedia, an ad agency. This will be led by online advertising which will increase by 16%. Television advertising will also grow, led by emerging markets, where it is an especially dominant medium. But spending on print advertising will fall by around 1%. Extending print-media brands online offers some hope of reversing the downturn, but digital ad revenue will not replace that lost by print in the foreseeable future, according to the World Association of Newspapers.
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