2012: Year Of The Billion-Dollar Campaigns?

Aside from TV, President Obama and his GOP challenger could spend millions on other media — everything from old-fashioned direct mail to Internet ads to texting and ads on mobile devices. (NPR - ‎Feb 17, 2011‎)

Daily Chart: Get Online

Global spending on advertising will grow by 4.5% in 2011. This will be led by online advertising which will increase by 16%. (The Economist online - Jan 4, 2011)

U.S. Web Advertising Tops Newspaper Ads

Digital advertising in the U.S. will exceed ads in newspapers for the first time in 2010, as marketers follow consumers online and digital messages are viewed as more reliable than print. (Bloomberg - Dec 20, 2010)

Nudge the Vote

What's even better than getting Lady Gaga to play your Election Day rally? Sending out a mailing that applies a subtle dose of peer pressure. (New York Times Magazine - Oct 10, 2010)

The Total Campaign from NextGen Persuasion

The Total Campaign from NextGen Persuasion

The NextGen Advantage

I’ve seen his ads all over the place...on many great sites. Take down those ads!" --Smash Mouth Politics, a right-wing Virginia blog

New politico entry

NextGen President Jeff Jacobs - Top 50 Politicos