Aside from TV, President Obama and his GOP challenger could spend millions on other media — everything from old-fashioned direct mail to Internet ads to texting and ads on mobile devices. (NPR - Feb 17, 2011)
Global spending on advertising will grow by 4.5% in 2011. This will be led by online advertising which will increase by 16%. (The Economist online - Jan 4, 2011)
Digital advertising in the U.S. will exceed ads in newspapers for the first time in 2010, as marketers follow consumers online and digital messages are viewed as more reliable than print. (Bloomberg - Dec 20, 2010)
What's even better than getting Lady Gaga to play your Election Day rally? Sending out a mailing that applies a subtle dose of peer pressure. (New York Times Magazine - Oct 10, 2010)
ESPN the Magazine:
Judging by the number of Obama stickers being slapped onto coolers...Race Fans For Change was stationed around the speedway."